Name card is more than just name and contact information. Name card designs are more important to pass your information to key marketing meetings. When it comes to designing a name card many business owners feel that they have to push in all information which is available about their business into a small credit card size paper. Include important information which is essential for your customers to know about your business. Segregate the information you have based on hierarchy. The least important information can be skipped from printing in the name card. Visitors or your clients would like to know only your key information to contact you. Choose fonts which are very clear, legible and easy to read. Just because you have a preference for script fonts doesn’t mean your name card design should be based on the same. Your customers need the information to be clearly read and cannot read fonts that are not clear enough to be read in a first glance. If you need something to look graphically impressive, then you can choose to keep some graphic element relevant to your business. Do include your website address for your clients to check more about your services online. You can also include social media information if you do business via social media and do not really have a website. Give your key areas of services listed in the name card so your clients can have a quick look at the products/services available. Do not try to cover the entire space of the name card, you need to leave out some empty space and make it spacious. Include a QR code if it is important to add into the name card.
When designing a name card is done professionally the final finishing needs to be done only when printing. You need to choose the best paper quality for printing the cards. You can opt for a sun-spot, different sizes, folds to make your name card look special. By knowing what you want to communicate with your clients helps to get a professional name card design or a creative name card design. Choose a different cutting edge if you want to stand out from the rest of the crowd and need your clients to remember you, however, this is not applicable for a professional name card design. Know more about the benefits of a business card and the tips for a good name card design from my article. Visit www.subraa.com to learn more about name cards and its sizes.
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Logo is the identity of your business, when you choose to work with a logo designer Singapore you must find the best possible options of fonts that are available to represent your business. Choosing a typography is equally important as choosing colors for the logo. Just because you have a preference for handwritten fonts doesn’t mean you have to project your business name with the same when your business needs a professional image. The fonts you choose can have a greater impact on your brand image. You might think why fonts are so important for logo design when the companies like Apple don't have one and they are just image based. Yes, Apple logo is just image based and the businesses like Apple are not in their initial ventures, almost most of the consumers can recognise apple with their element based logo. You could also just use the element of the logo after your business is marketed and known by most of the population, however, during initial stages you should publicise your business name along with your element for your customers to grab attention visually. There are font families like Serif, Sans Serif, Decorative, Script. Choosing the best type of font is completely based on your business image. Some of the logo designing agencies or freelancers think that Serif fonts are traditional, very classic and an old style however they forget to understand the fact that a proper usage of fonts may help to change the style of the look for your logo design. Letter spacing, line heights, color of the fonts, the style of the font all matters when it is used in a logo design. Some famous brands which use serif fonts are Tiffany, Rolex etc. When you hire a logo design Singapore freelancer you can have the option of different font families to pick one for your business. A professional logo designer could suggest the best fonts based on your business domain, also it is important to take a note that your fonts should work well for the print medium too. A cursive font may not be visible clearly in a billboard where you need to make an impression of your business at a short glimpse. To learn more about logo design and to get a professional logo designed for your business you can reach out for Subraa, logo designer in Singapore who has experience of designing over 200+ logos for clients of all sectors and sizes. You could visit www.subraa.com for more articles on logo design, web design and digital marketing. |
AuthorI’m Subraa, freelance web developer based in Singapore helps you create professional websites with all the features needed for a startup or small business like contact form, social media integration, responsive web design etc. Having worked with major clients in Singapore, as a freelance web designer, I love to help small business create online presence at a very nominal rate. Archives
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