Logo is the identity of your business, when you choose to work with a logo designer Singapore you must find the best possible options of fonts that are available to represent your business. Choosing a typography is equally important as choosing colors for the logo. Just because you have a preference for handwritten fonts doesn’t mean you have to project your business name with the same when your business needs a professional image. The fonts you choose can have a greater impact on your brand image. You might think why fonts are so important for logo design when the companies like Apple don't have one and they are just image based. Yes, Apple logo is just image based and the businesses like Apple are not in their initial ventures, almost most of the consumers can recognise apple with their element based logo. You could also just use the element of the logo after your business is marketed and known by most of the population, however, during initial stages you should publicise your business name along with your element for your customers to grab attention visually. There are font families like Serif, Sans Serif, Decorative, Script. Choosing the best type of font is completely based on your business image. Some of the logo designing agencies or freelancers think that Serif fonts are traditional, very classic and an old style however they forget to understand the fact that a proper usage of fonts may help to change the style of the look for your logo design. Letter spacing, line heights, color of the fonts, the style of the font all matters when it is used in a logo design. Some famous brands which use serif fonts are Tiffany, Rolex etc. When you hire a logo design Singapore freelancer you can have the option of different font families to pick one for your business. A professional logo designer could suggest the best fonts based on your business domain, also it is important to take a note that your fonts should work well for the print medium too. A cursive font may not be visible clearly in a billboard where you need to make an impression of your business at a short glimpse. To learn more about logo design and to get a professional logo designed for your business you can reach out for Subraa, logo designer in Singapore who has experience of designing over 200+ logos for clients of all sectors and sizes. You could visit www.subraa.com for more articles on logo design, web design and digital marketing.
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Logo helps in identifying your business, logo designs also help your potential customers to learn more about the nature of your business. A book author logo will depict something related to book or writing or the nature of the writing for eg if the author writes more about kids stories then the logo will symbolise that. Logo designs are not just created in a day, likewise a beginner may not have sufficient knowledge to help you with a powerful logo design which could help to identify your business, so who can help you with the powerful and professional logo design. You can hire a freelance logo designer or a Logo design Singapore agency to design a good corporate logo. It is based on your budget you choose between the two. Logo helps to create a visual identity of your company in the market. A customer recognises your business through your logo. The strong visualisation of your logo is created only by a good logo designer and this visualisation of your business remains with your customers. A powerful logo design has a good combination of Typography, color and Image. Typography needs to be in monogram style with the business name given in abbreviation or the complete business name. Color plays an important role in grabbing the attention, a good color combination helps in playing with the visuals of the customer. A powerful logo will be distinctive, appropriate and conveys the message to your audience and most importantly simple and not too complicated to understand. Logo design may seem like a simple task, clients feel that it is small, simple, why should I hire a freelance logo designer, why can’t I do it on my own, download from the internet and put it on and can save some money. You need to visualise your logo in the long run and not a short term aspect. You download a logo from the web and several others before you would have downloaded the same element from the internet. Now suppose you become popular in your business won’t your customers be confused to see the same logo as yours all over the web. Designing a logo is an investment you do for your business and it should not be considered as a least priority task. You can read my article on the tips, features of a powerful logo design, get a professional unique logo designed now for your business if you are not having one. I am Subraa, freelance logo designer Singapore, contact me now to get your logo designed. |
AuthorI’m Subraa, freelance web developer based in Singapore helps you create professional websites with all the features needed for a startup or small business like contact form, social media integration, responsive web design etc. Having worked with major clients in Singapore, as a freelance web designer, I love to help small business create online presence at a very nominal rate. Archives
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